SeloraX Platform
Multi-tenant commerce SaaS. Owned the Shopify and TikTok integrations and storefront SEO.
Merchants can sync to Shopify and TikTok and configure it themselves, and the storefront SEO layer applies to every tenant store rather than being per-merchant work. 495 commits across the three core repositories.
The core SeloraX product: a multi-tenant commerce platform with a merchant dashboard, a storefront, and the backend behind both. Worked across all three repositories as one of about ten engineers, owning the Shopify integration, the TikTok pixel and catalogue integration, and the storefront SEO/GEO/AEO layer that decides how every merchant store is discovered.
This is a client system, shown as an architecture narrative only: no source code, credentials, or user data are exposed.
Problem
A multi-tenant commerce platform is only as good as the channels its merchants can actually sell through. Stores needed to sync catalogues to Shopify and TikTok, and to be found in search at all, and neither existed across the three services that make up the product.
Constraint
Every change had to work for all tenants at once, on a codebase about ten engineers were shipping to daily, without breaking merchants already live on it.
Decision
Built the Shopify and TikTok integrations end to end across backend, dashboard, and storefront rather than as an isolated service, so catalogue sync, pixel setup, and the merchant-facing settings all moved together. Separately took on the storefront SEO/GEO/AEO layer, including making the Powered by SeloraX footer conditional on store settings and adding structured backlinks.
Tradeoff
Threading one feature through three repositories means three review cycles and three release surfaces for a change one service could have held. Paid because a channel integration that a merchant cannot configure from the dashboard is not shipped, it is just an API client.
Result
Merchants can sync to Shopify and TikTok and configure it themselves, and the storefront SEO layer applies to every tenant store rather than being per-merchant work. 495 commits across the three core repositories.